MC
Mister Car Wash, Inc. (MCW)·Q1 2024 Earnings Summary
Executive Summary
- Q1 2024 was broadly in line with internal expectations: net revenues rose 6% to $239.2M, adjusted EBITDA grew 6% to $75.2M, and comps were +0.9% (management rounded to ~+1%) while the company reiterated FY24 guidance with one change—raising the lower bound of comp guidance to +0.5% from -0.5% .
- Premiumization is a key catalyst: Titanium member penetration exceeded 20% by quarter-end; promotions are rolling off and Platinum pricing moved to $32.99 in most markets, expected to lift revenue per member and drive mix toward higher-margin tiers .
- Subscription resilience (UWC ~74% of sales, +35k net adds, ~2.1M members) offset retail softness, particularly among lower-income cohorts; management highlighted sequential comp improvement into April as Titanium promos expired .
- Liquidity and maturities improved via refinancing: $925M first-lien term loan due 2031 (SOFR+300 bps) and $300M revolver due 2029 (SOFR+250 bps), with no expected increase in interest expense at current leverage .
What Went Well and What Went Wrong
What Went Well
- Subscription momentum and premium mix: “Our subscription business remained incredibly resilient… Titanium penetration… above the 20% level at the end of the first quarter… promotions are now rolling off, we’re beginning to see a healthy lift to revenue per member” .
- Unit growth execution: Record Q1 greenfield openings (6) and strong economics (year-2 cash-on-cash ~50%, paybacks <3 years) supporting ~40 openings in 2024 .
- Cost discipline and EBITDA: SG&A leverage and efficiencies underpinned adjusted EBITDA of $75.2M; Q1 adjusted EBITDA margin was ~31.4% .
What Went Wrong
- Retail softness, especially lower-income cohorts: Retail comps worsened from low double-digit negative in Q4 to low negative teens in Q1; 80 stores in lower-income demographic segments were among the weakest performers .
- Store-level cost pressure: Rent expense rose with lease count growth (cash rent +12% to $26.5M), and frontline wage inflation (~3.5%) drove labor deleverage despite chemical sourcing efficiencies .
- Weather headwinds in northern markets: A soft winter with limited snow reduced typical seasonal wash demand; management noted they “never blame…weather,” but acknowledged impact .
Financial Results
KPIs
Notes:
- Management commented adjusted EBITDA margin was ~31.4% in Q1; EBITDA margin for prior quarters is derived from disclosed adjusted EBITDA and revenue .
- Comps reported at +0.9% in the press release; management rounded to ~+1% on the call .
Guidance Changes
Earnings Call Themes & Trends
Management Commentary
- “Our subscription business… remains incredibly resilient… Titanium… penetration… above the 20% level… promotions are now rolling off, we’re beginning to see a healthy lift to revenue per member” — John Lai, CEO .
- “We tightly managed our expenses… allowed us to lever SG&A and drive strong cash flow and adjusted EBITDA… Adjusted EBITDA margin remained flat at 31.4%” — Jedidiah Gold, CFO .
- “Greenfield development… continues to be the highest and best use of our capital… we continue to see solid year 2 cash on cash returns of about 50% and paybacks of under 3 years” — CFO .
- “Under the newly refinanced credit agreement… term loan priced at SOFR + 300 bps… revolver at SOFR + 250 bps… we do not expect any increase in interest expense as a result” — CFO .
- “Premium penetration is now north of 60%… raising Platinum pricing to $32.99… decreases the gap… incent customers to trade up to Titanium” — CEO .
Q&A Highlights
- Weather and comps trajectory: Management saw the strongest month in March and sequential comp improvement into April as Titanium promotions rolled off .
- Membership growth strategy: 2024 focus prioritizes upgrading existing members into premium tiers; net UWC member growth modeled at mid-single digits vs low-double-digit adds in 2023 .
- Retail weakness magnitude: Retail comps declined to low negative teens in Q1 vs low double-digit negative in Q4; pressure concentrated in lower-income markets .
- Pricing and elasticity: Platinum moved to $32.99 across markets; churn increase was modest and accretive when combined with Titanium rollout; base plan price held “sacred” for now .
- Greenfield AUV ramp: Year 1 AUV $1.0–$1.3M, reaching $2.0–$2.3M by year 3; net investment ~$2.0M after sale-leaseback .
Estimates Context
- Wall Street consensus (S&P Global) for Q1 2024 EPS/revenue/EBITDA was unavailable due to an S&P Global daily request limit at the time of retrieval; as a result, formal beat/miss versus consensus cannot be assessed in this report [SPGI access error].
- Management characterized results as “in line with expectations” and reiterated FY24 guidance, with improved comp guidance lower bound (+0.5% vs prior -0.5%), suggesting estimate revisions may focus on mix/price (Titanium and Platinum) rather than top-line trajectory .
Key Takeaways for Investors
- Premium mix is the central driver of 2024: Titanium penetration >20% and Platinum price standardization should lift revenue per member and margins; watch for sustained promo roll-off benefits through Q2 .
- Subscription base remains a stabilizer amid retail volatility; comps should benefit from mix and greenfield maturation, while retail softness is the key swing factor quarter-to-quarter .
- Cost structure bears watching: Rent growth (lease count expansion) and wage inflation are offsets to margin expansion; chemical efficiencies help but may not fully offset rent/labor .
- Balance sheet/liquidity improved: Refinancing extends maturities and supports unit growth; at current leverage, interest expense should not rise, reducing refinancing overhang .
- Guidance credibility: Reiterated FY24 ranges with tighter comp outlook (lower bound raised) indicate confidence in premiumization and store execution; monitor Q2 sequential comp .
- Tactical setup: Near-term catalysts include sequential comps improvement post-promo roll-off, continued Titanium mix gains, and greenfield openings ramp; risks center on retail demand and competitive intensity .
- Medium-term thesis: Durable subscription model, premiumization, and attractive unit economics underwrite growth and cash generation; sustained mix shift and disciplined cost control are key to re-rating potential .
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